A digital platform at the heart of society

MIND foundation

The challenge

Nearly 40% of all Dutch people will experience mental health issues at some point in their lives. Unfortunately, information on this topic was fragmented and difficult to find. With financial support from the Ministry of Health, Welfare and Sport, Stichting MIND was established. Since its founding, MIND's mission has been to prevent mental health problems and support those affected by them.

The solution

The team at Harborn, in close collaboration with MIND staff and end users, developed a digital platform consisting of multiple portals. Each portal is tailored to a specific audience, with the main goal of connecting users and making reliable information accessible. Every portal has its own editorial team, and both content and structure are optimized for maximum visibility in Google. As a result, the platform has grown to become the leading source of information on mental health in the Netherlands.

2million

visitors in 2020

SEO score

portals

About MIND

Stichting MIND is an independent social organization advocating for a society that prioritizes mental health and works to prevent unnecessary psychological suffering. Through its digital platform, MIND aims to improve mental well-being and support everyone affected by mental health challenges.

Harborn has been MIND’s social partner since 2016. We strongly believe in the network-driven approach MIND takes, as well as the importance of accessible online information and research. That’s why we’ve partnered with MIND to build a powerful, easy-to-find digital platform managed by a wide network of digital editors.

From searching to finding

The MIND website is built for all audiences, with a focus on connecting users and bringing together fragmented mental health information in one accessible place. The six distinct portals provide tailored navigation based on users’ needs—from addiction and depression to emotional distress and advocacy.

Queen Maxima with two other women on the couch

The portals include:

Wij Zijn MIND: General portal on mental health issues
MIND Young: A youth-led platform created for and by young people
MIND Blue: Focused on depression and emotional struggles
MIND Korrelatie: Direct support, formerly known as Stichting Korrelatie
MIND Verslaving: All about addiction and recovery
MIND Platform: Advocacy and representation

Woman with a burnout with her hands in front of her face,

Result & technology

The MIND website ranks exceptionally well in Google, which is critical for a target audience that relies heavily on online resources, often in vulnerable situations where accurate information can be lifesaving.

To further enhance the user experience, we implemented smart technologies. An intelligent algorithm ensures that content on each sub-platform aligns precisely with the user's needs. The site’s internal search function uses the powerful Elasticsearch engine, supported by a scalable AWS Cloud setup that effortlessly handles high traffic volumes.

The result? A robust digital platform with a wide reach—not just for individuals seeking help, but also for professionals who want to share and exchange knowledge with peers. At Harborn, we’re proud to be a long-standing social partner of Stichting MIND.

Technologies & partnerships

Sulu
Symfony
PHP
Elasticsearch
Pegamento
AWS Cloud Hosting

wijzijnmind.nl

Ferdinando

Commercial Director

Ready for a future-proof growth solution?

Harborn helps your business focus on what truly matters. Whether it's e-commerce, an online portal, or a mobile app – we get to the core through focused sprints and love building solutions together with your team.

Feel free to reach out to Ferdinando, project lead of this case!

+31 10 436 50 50 ferdinando.vandepanne@harborn.com