For this case study, we spoke to our client Nico Langendoen. Nico identified that just 10% of Dutch entrepreneurs have direct access to the financial data of their company. He believed that a change was needed. By implementing intelligent software and artificial intelligence, he was able to handle accounting much more efficiently than others. As a result, his company Finnerz began to grow rapidly. The company now has a 50% annual growth rate, a substantial team, and a co-director, Mark Schepers.
Nico initiated his business as a bootstrapped startup. "Perhaps it's due to my Zeelandic background – earning money before spending it!" Initially, he created a concise one-pager online and occasionally shared content on his social media platforms himself. However, with the company now serving over 600 clients and actively seeking new employees, this approach is no longer adequate. Therefore, he engaged the services of Harborn to formulate a new online strategy. "A team with expertise in the field, both for the website and all of Finnerz's social media," as mentioned by Nico.