Challenge
Kinfill is a new sustainable brand with a collection of refillable cleaning and care products. Their stylish Modern Care line has positioned them as a distinctive young company that’s quickly conquering the market. In addition to the physical presence of their products in stores, their online sales are an unmissable part of their distinctive approach. Just like the brand itself, the leading role is reserved for clean design. But, at the same time, absolutely nothing should be lacking on the technical front. The new e-commerce platform must be intuitive, designed for growth, internationally compatible with a large number of payment systems and the user flow must be absolutely clear. Harborn worked closely with Kinfill to unite both worlds... and boy, did we succeed!
Design-driven approach
Anyone who has visited the site will see it immediately: design is key at Kinfill. This was also clear in the first focus sprints, which Harborn carried out to learn three things. What the starting point should be, what the client’s wishes were and what solution they wanted to work towards together. Kinfill knew how to make decisions quickly and had a clear idea of the result they had in mind. Based on that, the Harborn team looked for the right solution. We pitched the approach for the new webshop, proving that there was no need to compromise on the design. The owner of Kinfill, Reda, also shared his creative vision. He played an important role in the collaboration, especially within our hybrid design team.
However, it wasn't just about conveying a luxurious look; the technical design required the development team to really give their all. The focus was on finding the optimal solution for Kinfill. It had to be perfectly suited to their needs, so that they could later take the reins, and manage the design completely in their own way.
