Like many companies, LINKIT had its doubts about WordPress. After all, it wasn't that the previous headless CMS was inadequate; it simply demanded a relatively substantial investment of time and money to meet the needs of the in-house marketing team. LINKIT must be able to maintain a rapid and continuous presence in the market, addressing the requirements of both customers and potential prospects. The website, as with many companies, is the business card where LINKIT shows what they do, how they do it and what knowledge they have in house. The website is therefore full of specialised IT issues and cases that illustrate the areas where LINKIT's specialists excel. Additionally, there is a wealth of information about working at LINKIT, job openings, and internal training opportunities. However, LINKIT's content marketers have their own preferences for displaying the content they share. And that's precisely where the friction occurred: in a headless CMS, a new display must be built for new page types or functionalities, requiring a developer's involvement. In WordPress, ready-to-go building blocks, plugins, or quick fixes are readily available.
Harborn has extensive experience with WordPress, giving them an ever-expanding arsenal of custom-built solutions that can be quickly adapted to a client's needs. Whether that's an international IT partner or a small SME. Another factor for LINKIT was that many people in its in-house marketing team have experience with WordPress. That makes it easy, accessible and workable for everyone in the company to share content, cases and knowledge, including newcomers. The purpose of the website is entirely in line with their philosophy: knowledge transfer is key!