In the MICE industry, a fast response time is key to winning over a customer. For example, when they’re booking for conferences or events. Business to business means switching quickly and being the first with a price that the customer can respond to. But how do you combine that continuous flow of requests with things that really offer your guests added value? Like processing special requests or providing a bit of extra service. After all, time is precious, for both the companies that want to book and the hotel chains. That’s why Harborn continuously invests in the ongoing cooperation with Please ask m: artificial intelligence for booking requests. The application to free up hotel staff and drastically reduce response times.
It started as a private assistant...
Please ask m didn’t just happen. The roots lie with Postillion Hotels. They asked Harborn to develop an assistant for them, based on artificial intelligence. In other words, a digital extra employee, to handle business requests quickly and correctly. His name? Michiel. A fully independent AI-based application (and colleague), developed to fit the needs of Postillion Hotels. Michiel’s skills were also very interesting for the rest of the hospitality industry. We started looking for an assistant who could work anywhere.
...Grown into a tech start-up
Please ask m was created as a spin-off to build the application further, or rather, to rebuild it. We took the best qualities of our first digital assistant and developed the new assistant from scratch. We carefully examined whether certain functions were desirable or not and adapted them to fit the new application. Please ask m is an independent start-up and product owner. Together with Harborn, as a hybrid development team, working continuously on m: a new assistant that can support any hotel.