The challenge
The healthcare sector faces a structural challenge in attracting and reaching new talent. Healthcare organizations lack an effective channel to make vacancies visible, while professionals have no central platform to find relevant career opportunities.
Both current staff and potential newcomers receive insufficient support in orientation and development, leading to a mismatch in the labor market and limited inflow. In addition, there is a lack of insight into user behavior on existing platforms, making targeted recruitment and user experience improvement difficult. Harborn and ZWconnect are working together to address these challenges within the healthcare and welfare sector.
Solution
Harborn is developing a platform specifically for the care sector: Zorg en Welzijn Plein. This platform centralizes information about job vacancies and provides resources for career orientation tailored to various subsectors, such as elderly care and hospital care. Integrating websites like Haagse Ouderenzorg and Volg je Hart supports this targeted approach. A Google Looker Studio dashboard offers continuous insights into user behavior, enabling further optimization.